SavvyWise Newsletter August 2025

Drew Pflaum
August 15, 2025
3 min read

Hi To Our Connections,

Keeping you up-to-date on what we’re working on at SavvyWise.

If you spot anything where you think you can help us, please let me know.

Of course, if we can help you in any way, please ask.

  1. Accountants -> Early Sign-Ups NOW OPEN

We’ve opened early signups here: https://www.savvywise.com.au/early-signup

Accountants, please sign up asap.

2. Early Testers – Opportunity for Lifetime Benefits

We know that when we first launch the beta, it’ll be far from perfect. We will be forever grateful to early testers for getting in, using SavvyWise, and telling us honestly everything they dislike about it (and telling us some of the good things too).

Direct, honest feedback is exactly what we need to rapidly improve SavvyWise.

We’ll be rewarding early testers for helping us make the best tax research experience.

Every early tester will receive a lowest price guarantee for life — you'll permanently receive a 20% discount against our lowest standard price for your chosen tier.

Additionally, the top 5 most active early testers will receive a lifetime subscription for FREE — you'll never pay for tax research again.

Terms and Conditions apply for Early Testers: https://www.savvywise.com.au/early-tester-terms

3. Meetings with accountants.

I’ve been making my way around Perth for the last couple of weeks attending multiple meetings with accountants. The goal of these meetings is to hear first-hand how accountants are currently completing tax research, what works well, what doesn’t work well and what they want out of an AI assistant for tax research.

I’m continuing to arrange meetings with more accountants and if you know someone who would be keen for a chat over a coffee, please let me know.

4. Meetings with business owners & associates of accountants.

I’ve also had a few meetings with small business owners who have shown interest in using SavvyWise and/or who have been keen to provide their domain expertise to provide tips that’ll help SavvyWise grow as quickly as possible.

In addition, I’ve been meeting with people who work closely with accountants to explore how we can enhance each other’s positions and together benefit the accounting profession.

5. Meetings with mentors.

We’re currently a part of the Venture UWA program and gratefully connected to some mentors who are providing guidance. The most recent feedback is that we are doing everything according to best practice.

6. Landing page.

We’ve launched our new landing page which can be accessed here: https://www.savvywise.com.au/

All the meetings we’ve had have helped us refine our messaging and go-to-market strategy. I’m sure we’ll continue to iterate on the branding and messaging.

A lot of the links on the website don’t currently work since we are actively working on those pages. Our aim is to have those pages live by the middle of next week.

7. Pricing.

How we price our subscriptions has been a hot topic internally.

From the meetings with accountants, the consensus is that so long as we deliver on the value proposition – save time with accurate tax research – the price will sort itself out. That is, accountants understand the value delivered and are happy to pay for it.

I personally loathe the “per user” pricing model and intend to avoid it, unless the accounting industry demands it.

Rather, we intend to offer subscriptions on a “per firm” basis where the firm can have unlimited users.

To provide the best possible answers, AI will be called upon multiple times during a research task, but how many times it’ll be called upon will vary substantially between tasks. Because each use of AI incurs costs, our costs for serving answers to accountants will depend on what accountants ask of SavvyWise and how much they use it.

Much like how accountants charge clients for how much work they complete for clients, a component of our pricing is based on how much accountants use SavvyWise.

Each subscription tier will come with an included “credit” – an included dollar value of use. If the firm doesn’t use up the included credit for the month, the amount remaining will roll over and be available for the next month. This will continue indefinitely until it is completely consumed or the subscription is cancelled.

If the included monthly credit is fully utilised, then the firm simply pays for the additional amount of use within that month.

We think this is the fairest way to match price with value delivered.

For more details, see: https://www.savvywise.com.au/pricing

We’re open to all forms of feedback on what people think about pricing.

8. #BuildInPublic

We’ve commenced regular posting on LinkedIn. See and follow more here: https://www.linkedin.com/in/drewpflaum/recent-activity/all/

9. Product Development

Agastya and Kashyap are very busy developing SavvyWise. Much of the early work is focused on creating an intuitive interface for accountants to easily use. In addition, there has been a lot of work putting in place all the necessary admin management and security measures to enable us to launch to beta testers.

We continue to expand the curated, high-quality information the AI will have access to, in order to provide the best answers to accountants. I’ve been tasked with using my extensive accounting experience to identify additional knowledge to include in the curated library and to enhance the research process that the AI will follow. This is no easy task – tax is complicated!

10. Investors

Numerous people have shown interest in investing into SavvyWise. We are thrilled to receive this interest and always welcome it.

Are we taking on investors? Currently, the short answer is no.

When will we be taking on investors? We intend to begin the process in early 2026 calendar year.

I’ll send another update in a couple of weeks.

Thanks and kind regards,

Drew Pflaum, CPA

Co-founder of SavvyWise

Accountants' Time Saving, Revenue Generating AI Assistant for Tax Research (and more)